Maison Lord Shayne

A Modern Legacy of Noble Heritage, Iconic Craft, and Elevated Expression

Born in Rabat, Morocco, and refined by life between the cosmopolitan pulse of London and his ancestral homeland, Lord Shayne Aziz Lafnoune is a symbol of timeless nobility and contemporary elegance. In the early 2000s, he was bestowed the hereditary title of Lord of Hougun Manor in Cumbria, England — a rare honour that reflects both his ancestral lineage and visionary path.

From mathematics and athletics to global business and haute couture, Lord Shayne’s life has been defined by duality — precision and passion, structure and spirit. A former 100m professional sprinter and academic achiever, he pursued studies in Business Management in the U.S. and later earned an MBA, carving a foundation for a career that spans continents and disciplines.

Yet, fashion has always been his true inheritance.

Raised in a family of couture artisans, Lord Shayne’s earliest inspirations came from his mother — a revered Moroccan kaftan designer and master tailor — and his brother, a visionary working within Europe’s leading fashion houses. Creativity, craftsmanship, and style were not taught; they were lived.

In 2002, Lord Shayne relocated to Switzerland and ascended within the finance world, yet his artistic soul remained unquiet. Even amidst boardrooms and markets, he continued to design — for himself, for confidants — blending classic tailoring with a personal signature that captivated all who saw it.

The inception of Maison Lord Shayne marked the return to his true calling — not merely to create garments, but to construct a universe. Today, the house stands as a modern emblem of noble refinement: merging Italian craftsmanship, Moroccan heritage, and London sophistication into a singular fashion identity.

The maison offers a curated world of luxury: from bespoke tailoring to ready-to-wear collections, fine accessories, handcrafted footwear, and a signature beauty line. Every creation reflects an uncompromising devotion to detail, heritage, and elevated individuality.

More than a brand, Maison Lord Shayne is a legacy in motion — for those who dress not only to be seen, but to be remembered.